A Battle of the Apps: UNUM

UNUM: My Instagram Guardian Angel. 

As a little branch out from my ‘So you want to…’ blog tip series I want to talk about the best apps for blogging and which ones I have found really helpful. The aim of this series is to go through as many different apps as possible [if you have any suggestions then please let me know].

When I have exhausted the list of apps, I want to do a huge round up/top of the pops [I mean apps] post.

The First Contender: UNUM

First up in the ‘The Battle of the Apps’ is my good ole’ friend UNUM. I was recommended this app just under a month ago and let me tell you – it is the DOGS WATSITS [I couldn’t quite bring myself to say bollocks on my blog….oh…]. 

I was doing a bit of research in preparation for this post [ark at me] and I came across the description in the app store. IT IS GENIUS! ‘You want sleek. You want powerful. You want beautiful. Your design tool for Instagram. End ugly Instas’. I mean if you don’t think that is enough, read on a little further. ‘READ FIRST: Only download if you are unconventional’. What even is CONVENTIONAL in this crazy blog world now? BUT, you get the drift. I think they are really cool. If you hadn’t already worked out, UNUM is an Instagram planning tool. Basically, my ACTUAL lifesaver. 


SO there was silly old me who thought up until very recently that this was JUST a planning app. OH NO, how wrong I was. I am pretty sure that there isn’t anything it can’t do. 


SO yes, lets talk about the planning feature for a little bit. I do really like this. It does what it says on the tin. As a stickler for perfection, I like that you can mass take a load of pictures, edit them and then check that they fit in with that ‘bloggers dream’ of having a theme [check out the rhyme on that].

As someone who posts everyday [yes, I know, dedication…or stupid…one of the two] it has just saved me SO much time. What I also like is that the app connects to your Instagram account so that all of your previous photos come up as well. 

You can also pre-write captions, add hashtags. This is something I don’t actually do this at the moment as I am more of the ‘chatty caption’ kind of person and just like to talk about something that is either relevant to the picture [I know – sensible] OR something that is relevant to that day [like the day I posted a selfie but actually talked about the MAMMOTH mistake I made when I chose to ‘Spill the tea‘. 

TAG CLOUDS: Literally the most helpful thing [if I remembered to use it]. Now, I actually only tend to use 4 or 5 tags within each of my posts. For me, I found that this is something that works for and have never really [in the one month I have had my feed] found the need to add more. However, that being said, I DO like to experiment which ones work best for me. 

My Favourite Part

This leads my nicely onto my favourite part of the app. The analytics! I love numbers. I know there is some debate over whether or not you should focus on them but I can’t help it. It is what motivates me. I thrive on a challenge. ANYWHO, my favourite part of the analytics is the ‘Best Hashtags’ part. NO SERIOUSLY, I have never seen this in an app before. UNUM tells you which hashtags have helped your post the most. It only shows you the top 10, but for me that is more than enough. I know, at the click of a button, which hashtags are the best for me to use – HOW HELPFUL IS THAT. 

There are lots of other analytics that the app can do, such as top ten posts [surprisingly, or not, selfies are the most popular posts for me closely followed by the photo of tampons?!]. 

The best thing about all of the things I have just mentioned [and no doubt some other things which I have either forgotten to mention or haven’t even realised the app can do yet] is that it is entirely FREE!!! 10/10 for that.

Paid Features

Now, apart from all of the cool things being free, there are two different paid versions of this delightful doughnut of software. As a free versioner I am unsure exactly of the extent to what the paid versions can do. HOWEVER, I have set myself the challenge that if I can reach 1000 followers by the 31st December [I am currently on 485 – ambitious I know] then I will upgrade!!].

SO, all in all, JUST in case you couldn’t tell, I am a huge fan. Do you use an app to plan your Instagram feed? Let me know if there is another contender for this category. 

ALSO, are there any other blogging apps that you think I should be using. PLEASE, no seriously, please do, let me know of other handy apps! 



  1. August 18, 2018 / 1:29 pm

    Oooo! I’ve been meaning to up my Instagram game for a while now – looks like I’ve finally found something that can help.
    Loved this post (as always) super informative and helpful.

    Brb, sorting out my Instagram.

  2. August 18, 2018 / 3:32 pm

    Wow, UNUM seems so helpful! I use ColorStory to plan my feed because I edit within that app, so it kinda follows on from it, but it has no analytics (and I’m like you, I love a good look at the numbers, keeps me motivated and inspired to do better!). I’m definitely gonna try it out, the hashtag thing seems incredible!

    Soph | http://www.lovesoph.co.uk

  3. August 19, 2018 / 7:29 am

    I love this article, I just downloaded it, I will definitely check it out but I was using the preview app to organize my instagram feed.

  4. August 19, 2018 / 8:56 am

    I am literally downloading this app now! Thanks for sharing. I’m looking forward to using the analytics function. I have to up my Insta game if I want to take it to the next level, and this seems the perfect way to start!!

  5. August 19, 2018 / 9:59 am

    I was searching for a really good app to use to organize my Instagram when I came across ur post. Thank u so much. This is really helpful.

  6. August 19, 2018 / 10:12 am

    This sounds like a fab app I definitely need to get it to up my Instagram game! Thanks for sharing girl!

    Jess // foundationsandfairytales.wordpress.com

  7. August 19, 2018 / 12:04 pm

    This app looks fab! Can’t wait to try it out!

  8. August 19, 2018 / 7:12 pm

    I really need to get this app! I always rotate my hashtags just a bit to optimize my reach, this would be so much more efficient!

  9. August 19, 2018 / 7:21 pm

    I love Unum but I feel like its another thing I *need* to do so I always forget! For me Canva is the ultimate blogging app!

    Char xo || http://www.memoirsmusings.com

  10. August 19, 2018 / 8:04 pm

    I LOVE UNUM, and use it for planning all my Instagrams! I still use the free version, and I didn’t know about the tag clouds! Definitely going to go explore those!

    Jas xx | https://thoughtsfromjasmine.co.uk

  11. August 20, 2018 / 6:01 pm

    UNUM basically saved my life haha. It’s such an amazing app and I love how you can check the best hashtags, all the analytics that come with it are just so good! I literally couldn’t live without the app now and definitely helped me up my instagram game. Can’t wait for the rest of the series!

    Samantha | https://believeinamiracle.co.uk

  12. August 21, 2018 / 7:12 pm

    I clearly need this app! Thankyou so much for sharing I will definitely be checking it out 🙂


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